By newsfirstusa 
A widespread social media influencer has issued an apology later a Swedish tabloid printed a file pronouncing she created a “work environment filled with fear and psychological pressure” at her model logo, Djerf Street.
In an Instagram submit on Tuesday, Matilda Djerf mentioned she was once “genuinely sorry” to somebody she has “hurt or let down” later the tabloid, Aftonbladet, reported workers at her corporate had skilled or noticed nation berating, bullying and a “culture of favoritism and control.”
The tabloid’s file, which was once printed extreme while, cited 11 nameless former and wave employees on the Swedish logo, a number of of whom mentioned they skilled panic assaults, anxiousness and vacation issues month operating for Djerf.
One particular person advised Aftonbladet that Djerf — whose corporate specializes in inclusivity — mentioned she sought after a photograph blast of a plus-sized type redone, the use of an expletive and pronouncing the type seemed too “fat” within the garments.
The file additionally cited any individual that mentioned Djerf had put in her personal bathroom on the corporate that might simplest be impaired by way of her and “her favorites.” One worker needed to scrub the bathroom as it was once impaired by way of the flawed particular person, it mentioned.
“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf wrote in her submit on Instagram, the place she has 3 million fans. “I wasn’t ready. I had never led a team prior to this, I had never built a company, and under lot of stress, high tempo, and naivety I failed to be the leader and colleague I wish to be along the way. And for that I am so, so sorry.”
The 27-year-old additionally mentioned her trade — which sells attire, attractiveness and homeware merchandise — was once making “important changes” to toughen the paintings tradition. She mentioned the corporate has rented a “more experienced” control workforce and had been teaming up with an exterior organizational psychologist who may communicate to workers.
Djerf Street could also be now doing per 30 days nameless surveys to store comments from employees, the submit mentioned.
Closing yr, Djerf was once featured on Forbes’ “30 under 30” checklist along side her boyfriend Rasmus Johansson, who co-founded the clothes label along with her in 2019.
Recognized for her “clean girl” aesthetic looks and bouncy hair, Djerf lately had a important marketing campaign with type Hailey Bieber’s skin care and attractiveness sequence, Rhode.