The similar slogan performed again and again.
“Kamala is for they/them, Donald Trump is for you,” the order echoed within the ears of hundreds of thousands of American oldsters and youngsters. The advert continuously performed all through the industrial breaks of NFL, university soccer and MLB postseason games.
The word used to be introduced by means of the Trump campaign in September. It used to be repeated in advertisements, now not only for Trump, however applicants down-ballot at the Republican price tag. It’s been hailed as among the finest marketing campaign slogan of all the 2024 cycle.
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President-elect Trump issues occasion talking at AmericaFest, Sunday, Dec. 22, 2024, in Phoenix. (AP Photograph/Rick Scuteri)
The advert offered imagery of transgender community in fashion designer clothes, occasion highlighting Harris’ earlier aid for law that might permit trans athletes to compete towards women and girls in sports activities.
The Trump transition workforce equipped an unique observation to Fox Information Virtual, vowing to form just right on its marketing campaign stance in this factor.
”The Trump Administration will not be deterred by the Biden Administration’s dirty tricks. President Trump will use every lever of power to reverse the damage Joe Biden has done to our country and deliver on his promises to the American people, including protecting women and girls by keeping men out of women’s sports,” Trump’s coming near near press secretary Karoline Leavitt mentioned.
Vice President Kamala Harris by no means addressed the problem head-on all through her marketing campaign. Democratic allies backpedaled on it. Later community was at the polls, and information suggests the problem mattered excess for one facet to easily forget about.
A national exit poll performed by means of the Involved Ladies for The us (CWA) legislative motion committee discovered that 70% of average electorate noticed the problem of “Donald Trump’s opposition to transgender boys and men playing girls and women’s sports and of transgender boys and men using girls and women’s bathrooms,” as remarkable to them.
And six% mentioned it used to be probably the most remarkable factor of all, occasion 44% mentioned it used to be “very important.”
“The American people saw an administration committed to putting men in women’s private spaces, so this kind of leadership and promise hit straight to the hearts of voters. The conclusive election results, as well as exit polling, certainly affirms that,” CWA legislative strategist Macy Petty informed Fox Information Virtual.

Trans inclusion in women folk’s sports activities turned into a hot-button factor. (Adobe Accumulation)
Trump’s marketing campaign seized at the factor within the homestretch of the election cycle. He boasted about his stance and his word of honour to block trans athletes in women folk’s sports activities at just about each rally within the ultimate era.
And within the background, a brewing cultural motion stirred in just about each nook of the rustic, targeted in this singular factor. It used to be fueled by means of women folk’s rights teams and younger feminine athletes who felt as even though they had been being disregarded by means of an unfair gadget – a gadget maximum usual in blue states.
The Global Council for Ladies’s Sports activities (ICONS), which used to be based in 2023, emerged as a well-known advocacy staff within the coverage of ladies athletes from trans inclusion this yr. It has spearheaded viral conversations at the factor, and has taken the manage in a couple of court cases targeted at the coverage of ladies towards trans athletes.
However many of those advocates want it didn’t must be a political factor.
“This shouldn’t be a partisan issue – it’s a matter of truth, biology, and justice. Elected officials who abandon their responsibility to defend women and girls in athletics will face political consequences, as evidenced by last month’s election,” ICONS co-founder Marshi Smith informed Fox Information Virtual.
Nonetheless, for Trump and the Republican Birthday celebration, it used to be a motion that equipped a surprising surge in aid amongst younger college-educated women folk. Biden’s 35-point manage amongst younger women folk over Trump in 2020 reduced in size to a 24-point manage for Harris this yr, in line with an NBC Information go ballot.
It used to be a topic that helped re-shape the citizens.
Trans inclusion debates divide Democrats
Sooner than and nearest the top of the election, a couple of Democrat congressional representatives have spoken out towards the birthday celebration’s platform on trans-in-sports problems. Rep. Seth Moulton D-Cluster., and Rep. Colin Allred D-Texas, are simply two of probably the most examples. Broad media figures, together with HBO’s Invoice Maher, have preached backpedaling at the factor too.
Allred and Moulton in the past counseled law that might permit trans athletes to compete as women folk, together with the Equality Operate and Transgender Invoice of Rights.
However upcoming Allred ran his own TV ads dispelling his aid for “boys in girls’ sports” nearest the Ted Cruz marketing campaign impaired it as certainly one of Allred’s vulnerable issues to safe Cruz’s Senate seat.
And Moulton again and again condemned Democrat aid for trans inclusion nearest the election. His feedback sparked a immense pro-trans rally out of doors his Salem place of work on Nov. 17.
Salem town councilman Kyle Davis used to be a key organizer for that rally.
Davis, a lifelong Democrat and LGBTQ activist, has vowed to assistance marketing campaign towards Moulton within the 2026 midterms. Davis will throw his aid at the back of Massachusetts order Rep. Danny Cruz to number one Moulton in two years.
“I was incredibly disappointed,” Davis informed Fox Information Virtual.
“[We] were looking toward Seth Moulton and other Democrat figures to kind of reaffirm their support for us.”
Davis, a member of the LGBTQ public, says the alternative Democrats he has related to haven’t any plans to live through the important thing figures of their birthday celebration operating clear of their aid for trans inclusion. That incorporates President Biden, whose Area of Training withdrew its aid for a proposed rule trade that might have outlawed states from banning trans athletes in women’ sports activities on Dec. 20.
“I think it’s disgraceful,” Davis mentioned of Biden’s withdrawal of the proposed rule. “To see, not just our congressmen, but also our president on his way out ending in this rollback of trans rights is completely inexcusable and disgraceful.”
Davis is assured, in line with conversations with Democrats in his order, that massive factions of electorate in his birthday celebration will proceed to prioritize protective trans rights, together with trans inclusion in sports activities. He desires to look his birthday celebration’s hour applicants publicly aid transgenders, not like Harris in 2024.
“We’re going to remain firm in what has always been core to the foundation of the Democratic Party, we stand up for marginalized groups, I don’t think that’s negotiable,” Davis mentioned.
The rustic, by means of order regulations, is break proper unwell the center at the factor.
Lately, 25 states have regulations in playground to limit or block trans inclusion in women’ and ladies’s sports activities, occasion the alternative 25 don’t have such a regulations, and a few, like California, have regulations in playground to offer protection to trans athletes.
However even the states with regulations in playground to limit it were below siege by means of Democratic-appointed federal judges.
Judges Landya McCafferty of Fresh Hampshire and M. Hannah Lauck of Virginia, who had been every appointed all through the Obama management, issued rulings this yr that enabled organic men to play games on highschool women’ football and tennis groups. McCafferty issued an sequence that allowed two transgender athletes to compete in Fresh Hampshire, occasion Lauck dominated that an 11-year-old transgender tennis participant used to be allowed to compete towards women the similar date in Virginia.
Many matching incidents have long gone directly to earn intense nationwide consideration in 2024.
The Blaire Fleming controversy and the be on one?s feet of an anti-trans products business
Trump made certainly one of his most powerful pitches to ladies electorate all through a Fox Information all-women the town corridor tournament with Harris Faulkner in October.
Right through that interview, Trump shifted the nationwide highlight onto a status in northern California when he made connection with San Jose Surrounding volleyball participant Blaire Fleming. Trump identified an incident the place Fleming spiked the ball at an opposing player on San Diego Surrounding all through a fit on Oct. 10.
“I saw the slam, it was a slam. I never saw a ball hit so hard, hit the girl in the head,” Trump mentioned all through the interview “But other people, even in volleyball, they’ve been permanently, I mean, they’ve been really hurt badly. Women playing men. But you don’t have to do the volleyball. We stop it. We stop it. We absolutely stop it. You can’t have it.”
San Diego Surrounding in a while nearest spill out a observation clarifying that Fleming’s spike didn’t clash its participant within the head, however shoulder.
However the harm used to be completed at that time. An argument that had already garnered some nationwide consideration steamrolled into mainstream political dialogue. San Jose Surrounding’s season turned into a ordinary speaking level on nationwide political communicate displays and at Trump marketing campaign rallies well-known as much as the election.
Spartans co-captain Brooke Slusser turned into concerned about two court cases all the way through the season over Fleming’s presence at the workforce. Slusser alleged that she were made to percentage slumbering and converting areas with Fleming of their first yr as teammates in combination in 2023, however used to be by no means knowledgeable that Fleming is a organic male.

Blaire Fleming of the San Jose Surrounding Spartans all through the 3rd prepared towards the Wind Power Falcons on Oct. 19, 2024, in Colorado Springs, Colorado. (Andrew Wevers/Getty Photographs)
Slusser has informed Fox Information Virtual that all the revel in involving Fleming used to be “traumatizing.”
“This season has been so traumatizing that I don’t even have a proudest moment,” Slusser mentioned.
And simply days earlier than the election, Slusser spoke out in partiality of Trump’s proposed block on trans athletes in women folk’s sports activities – the similar block he proposed nearest claiming Fleming “slammed” a tender girl within the head with a volleyball.
“I think it’s completely necessary,” Slusser in the past mentioned of Trump’s proposed block. “I don’t think this should have ever been allowed to be a thing and legal and allowed to happen. And I think so many people know it’s not right and, for some reason, they still decide to support it, for whatever other reasons they have, and I think in the back of everyone’s heads, you know it’s not right. I mean, if you’re having to hide something for so long just like SJSU did, you have to know it’s not right.”
Slusser, and lots of alternative younger women folk who’ve been suffering from this, laid the blame squarely at the shoulders of the birthday celebration that allowed it to occur.
“There is more so one side of a political party that kind of agrees with what I’m doing compared to the other, but then there’s still so many people on both sides of the political parties that agree with this,” Slusser mentioned. “It’s engaged in politics, but it has nothing to do with politics at the end of the day. One side is fighting it, and the other side has decided not to.”
Weeks earlier than that, San Jose Surrounding’s scandal-ridden workforce used to be scheduled to form a highway go back and forth to the important thing battleground order for an Oct. 26 fit on the College of Nevada, Reno. Nevada gamers had been smartly acutely aware of the status involving their later opponent. And the ones gamers sought after refuse phase within the match towards Fleming, such a lot in order that they pleaded with their athletic branch to forfeit the fit. 4 alternative groups had forfeited vs. SJSU as much as that time within the season.
However the college declined their gamers’ request, to start with. This system spill out a observation insisting it will play games the fit, however gamers wouldn’t be punished for opting out. Later the gamers went people with their grievances over the confrontation, thrusting Nevada into its personal controversy within the weeks well-known as much as the fit. Tulsi Gabbard even made a go back and forth to certainly one of their video games for a photo-op.
When Fox Information Virtual pressed Nevada about why it wouldn’t forfeit, it wasted refuse generation throwing Democratic lawmakers accountable below the bus. A college spokesperson cited an modification within the Nevada Charter, which outlawed the canceling of an athletic tournament to keep away from dealing with a transgender individual. It used to be an modification added in 2022 by means of order Democrats.
“As a state university, a forfeiture for reasons involving gender identity or expression could constitute per se discrimination and violate the Nevada Constitution,” the college’s observation mentioned.
So in lieu, the college let the status play games out for weeks, occasion the community of Nevada watched. They watched the younger women folk at the workforce be concerned, publicly slamming the college and directors occasion praising conservatives for pledging to struggle again.
Nevada captain Sia Liilii took at the position of representing her teammates, simply as Slusser had for hers, in talking out towards the protocols that had been fighting the workforce from canceling the fit.
In an op-ed by means of Liillii and teammate Sierra Bernard revealed on Fox Information Virtual, they too got here out in aid for Trump.
“President Trump has our back, and this election is more important than politics but about leaders who will be standing with women on and off the court, defending our right to compete safely and fairly,” Liilii and Bernard wrote. “As proud female athletes, we will continue to fight for fairness on the court and in women’s sports. But it shouldn’t be a fight we have to take on alone.”
In the end, Nevada needed to restrain the fit on Oct. 25, only one presen earlier than it used to be scheduled to be performed, and no more than two weeks earlier than the election. The college mentioned it canceled as it wouldn’t have enough quantity gamers to compete, which it claimed didn’t form it accountable for violation below the Nevada charter.
However Liiliii and her teammates, in addition to Slusser, who needed to proceed enjoying with Fleming that season, had been simply getting began of their activism.
They usually quickly had aid.
Slusser and Liilii had been only a handful of ladies’s athletes to signal NIL endorsement trade in with the startup athleticwear logo “XX-XY Athletics” in 2024.
The emblem, based simply this March by means of 1986 U.S. women folk’s gymnastics all-around nationwide champion Jennifer Sey, merchandises athletic tools that promotes “standing up for the protection of women’s sports.”
Sey informed Fox Information Virtual that her trade has strike seven figures in gross sales in below 8 months. Sey has completed this regardless of prevalent backlash and harassment from critics, or even having her logo totally restrained from TikTok in June.
“Woke capitalism has been rejected and normie capitalism is back – outstanding product and uplifting marketing, underpinned by financial discipline,” Sey mentioned.
And Sey is actively increasing the business of athletic products with anti-trans, pro-women messaging. Her corporate not too long ago introduced the primary NIL program solely for feminine athletes who consider that girls’s sports activities are for ladies handiest.
This system, known as “GXME CHXNGERs,” has already signed seven university athletes: Heather Arnett (softball, Pittsburgh Surrounding College), Sara Casebolt (monitor, College of Idaho), Ainsley Erzen (football and monitor, College of Arkansas) and Emma Vorpagel (monitor, Northern Illinois College) joined the 3 volleyball athletes.
So now, a whole era of younger athletes, these days in university and faculty hopefuls, will have the ability to form NIL cash from those self same messages, in the event that they make a selection to pursue it.
And because the tradition motion grows, so too may just the income.
The LPGA and the way banning trans athletes has been permitted
The NCAA or even the Global Olympics Committee (IOC) haven’t been ready to assuage women folk’s rights teams who need trans athlete bans. However one primary women folk’s sports activities group has confirmed it’s conceivable with nearly refuse consequences.
The LPGA issued a sweeping rule to block post-puberty organic men from professional women folk’s golfing pageant within the first age of December. This is a journey that has been broadly permitted by means of the overall golfing public.
Professional women folk’s golfer Amy Olson even mentioned in an interview with Fox Information that girls’s golfers had been “thrilled” in regards to the rule trade.
However the thought of any such block brought about reliable worry for the backlash a yr previous for one primary women folk’s golfing excursion proprietor.
Mission capitalist Stuart McKinnon bought and took regulate of the NXXT Golfing Excursion in January 2023. Transgender golfer Hailey Davidson used to be already a player of that excursion when McKinnon purchased it.
A yr after, when bearing in mind whether or not to block Davidson, McKinnon said he needed to have a brittle dialog along with his nation, ultimatum them of any possible hateful backlash for it. McKinnon additionally despatched out a ballot to the excursion’s gamers asking what they sought after. McKinnon mentioned the ballot needed to be nameless so gamers wouldn’t must worry retaliation, however nearly the entire responses had been “overwhelmingly” in partiality of banning Davidson.
“I sat down with my family, I sat down with all of my daughters and said ‘We’re in this together or not. We potentially will get a lot of backlash, a lot of hatred, people will be against us for this,’ and we decided we needed to do what we felt was the right thing, and we did it,” McKinnon mentioned all through an ICONS X areas on Dec. 5.
McKinnon pulled the cause on banning Davidson. Later, he says the verdict didn’t steered the backlash he warned his daughters about.
“We didn’t get sued yet, and we didn’t get the negative backlash, it was minimal at best, our lawyers were astonished how much little backlash there was, and it was a lot of love and support,” McKinnon mentioned.
McKinnon’s block of Davidson prepared a precedent that the remainder of the LPGA selected to practice in December, one era nearest Trump’s election victory.
The tradition conflict rages on in prime colleges, in another country and in Washington DC
The Harris marketing campaign and alternative Democrats tried to disregard the problem of trans athletes in sports activities as “remote.” So too has the president of the NCAA, Charlie Baker, who has again and again identified that there are fewer than 10 transgender athletes within the NCAA, out of 510,000 in general.
However regardless of how faraway they declare the problem to be, it has came about enough quantity occasions to resonate with a large choice of American citizens. Despite the fact that the ones American citizens haven’t needed to come upon it themselves.
Idaho Gov. Brad Slight used to be one of the Republican governors to rush direct motion at the factor this yr. In August, he handed an govt sequence to put into effect the “Defending Women’s Sports Act” in his order, which required colleges to rush steps to stop organic men from competing with women.
Slight in the past informed Fox Information Virtual that there wasn’t a unmarried example of trans inclusion that came about in his order, which precipitated this govt sequence. However that didn’t prevent the community of his order from supporting a block anyway. Slight additionally cited former university swimmer Riley Gaines as an influential determine in his determination to move the sequence.
Nonetheless, Idaho may just all the time fall sufferer to the ruling of a federal pass judgement on even with their block in playground, simply as the colleges in Fresh Hampshire and Virginia have.
Idaho falls below the U.S. Courtroom of Appeals for the 9th Circuit, which is shared with California, Oregon and Washington.
“You always worry about it,” Slight mentioned. “We are in the Ninth Circuit, Idaho is, which, there is a lot of judges out of California, but that’s a problem that we meet with on all kinds of fronts.”
California has turn out to be a countrywide epicenter for the problem, now not simply with San Jose Surrounding, however a number of examples at the highschool stage.
Stone Ridge Christian Prime College’s women’ volleyball workforce used to be scheduled to stand San Francisco Waldorf within the Northern California Section 6 event however forfeited in a statement simply earlier than the fit over the presence of a trans athlete at the workforce. Gaines after held a rite with Stone Ridge Christian to honour their determination to forfeit.
A transgender volleyball participant used to be booed and pressured at an Oct. 12 fit between Notre Dame Belmont in Belmont, California, towards Part Moon Bay Prime College, in line with ABC 7. Part Moon Bay rostered the transgender athlete.
According to proceedings of boos and harassment, athletic director Steve Promote of Aragon Prime College in San Mateo, California, intervened. In his capability as co-chair of the Peninsula Athletic League Athletic Administrators, Promote knowledgeable Notre Dame that there may well be aftereffects, in line with ABC 7.
Martin Luther King Prime College in Riverside, California, is these days embroiled in probably the most contentious native controversies at the factor. A contemporary faculty board assembly by means of the Riverside Unified College District on Dec. 19 featured a parade of oldsters berating the board for permitting a trans athlete at the Martin Luther King women’ cross-country workforce. A lawsuit filed by means of two women at the workforce allege that their T-shirts in protest of that participant had been in comparison to swastikas, just because they are saying “Save Girls Sports.”
WOMEN’S PRAYER GROUP ALLEGES HARASSMENT FROM PRO-TRANS ACTIVISTS DURING ‘SAVE GIRLS SPORTS’ PROTESTS
And upcoming, masses and masses of scholars at the highschool started dressed in the shirts each age, a couple of resources informed Fox Information Virtual. The college even revised its get dressed code to outlaw the shirts, and put scholars in detention for dressed in them. However nearest such a lot of of them started to put on the shirts, the college gave up on its efforts to proceed imposing the get dressed code.
And the shirts have since turn out to be a neighborhood social media phenomenon within the public, as a couple of protesting oldsters had been perceivable dressed in them on the Dec. 19 assembly.

Transgender athlete supporters conserve up indicators as Tori Hitchcock, left, of the Younger Ladies for The us, and Salomay McCullough, sing their own praises their “Save Girls Sports” shirts out of doors the Riverside Unified College District assembly to discuss the rights of transgender athletes to compete in highschool sports activities on Thursday, Dec. 19, 2024. (Allen J. Schaben/Los Angeles Instances by the use of Getty Photographs)
Dan Slavin, the daddy of one of the crucial women concerned within the lawsuit, informed Fox Information Virtual this factor would possibly reason his nation to rush an lively hand in campaigning within the 2026 California gubernatorial election.
“If nothing changes here in the next couple of years, it absolutely should be part of the next election,” he mentioned.
“I want to see policies change,” Slavin added. “I keep saying the system is broken, and it’s doing more harm than good. And I want to see people understand that and admit that. Sometimes, we make mistakes, and it’s OK to admit that, but we need to make changes and get out of those mistakes we make.”
And way past the borders of California, it’s a topic that has garnered scrutiny on an international stage, particularly in 2024.
The United Nations excepted find out about findings pronouncing that almost 900 organic women folk have fallen shorten of the rostrum as a result of they’ve been overwhelmed out by means of transgender athletes.
The find out about, titled “Violence against women and girls in sports,” mentioned that greater than 600 athletes didn’t medal in additional than 400 competitions in 29 other sports activities, totaling over 890 medals, in line with knowledge received as much as March 30.
“The replacement of the female sports category with a mixed-sex category has resulted in an increasing number of female athletes losing opportunities, including medals, when competing against males,” the file mentioned.
And with the then Olympics prepared to rush playground within the U.S. in 2028, the general yr of Trump’s 2nd time period, the arena will glance to look which athletes are allowed to compete within the women folk’s section occasion on American terrain.
And up to states have attempted to manipulate their freedom at the factor in recent times, Trump’s go back may just sign wider govt motion on it, particularly nearest a Biden management that has made makes an attempt to behave on it as smartly.
On Jan. 20, 2021, simply hours nearest President Biden assumed place of work, he issued an executive order on “Preventing and Combating Discrimination on the Basis of Gender Identity or Sexual Orientation.”
This sequence incorporated a division that learn, “Children should be able to learn without worrying about whether they will be denied access to the restroom, the locker room, or school sports.”
It used to be simply the primary in lots of steps taken by means of the Biden management and Democratic lawmakers on the congressional and order stage that enabled a surprising tide of trans athletes to compete as women and girls within the U.S. all through the tide president’s time period.
Since upcoming, Biden has proposed the rule of thumb that might outlaw states banning trans athletes, a suggestion his management has since withdrawn, and issued a sweeping Name IX re-write in April. The Excellent Courtroom struck unwell a Biden extremity request to put into effect its insurance policies in 10 states that had been seeking to match it. And upcoming Harris didn’t give many solutions at the matter all through her marketing campaign.
So now Trump is ready to rush place of work himself on Jan. 20 with a word to stock from his well-known marketing campaign advert.
The ball is in his courtroom.
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