Unlit Friday is across the nook, and by means of the day you end your Thanksgiving leftovers, Christmas will already be knocking. That may well be an exaggeration, however what’s now not is the arise in impersonation scams because the diversion season approaches.
With buying groceries in complete swing, Amazon turns into a particularly fat goal. Be expecting to peer wicked actors pretending to be depended on contacts, looking to get admission to delicate knowledge like Social Safety numbers, locker main points or Amazon account credentials.
To assistance you experience a scam-free buying groceries revel in this diversion season, we spoke with Scott Knapp, VP of International Purchaser Possibility Prevention at Amazon, to be informed how scammers impersonate the platform, what Amazon is doing to battle diversion scams and the way you’ll be able to keep guard.
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A lady buying groceries at the Amazon app (Kurt “CyberGuy” Knutsson)
Essentially the most usual Amazon impersonation scams
Amazon is the arena’s greatest e-commerce platform, and it turns into much more related all the way through the diversion season. With such a lot of folks looking for do business in, scammers are neatly mindful and in a position to shoot benefit. They continuously significance impersonation scams to trick customers into turning in card main points or alternative delicate knowledge.
“During the 2023 holiday shopping season (Black Friday through Christmas Day), the most commonly reported impersonation scam by Amazon customers involved fake order or shipping confirmations claiming that payment was required in the U.S. There was nearly a 1.5x increase in reports of this scam from three weeks prior,” Knapp mentioned.
Any other usual impersonation rip-off round this day comes to faux acquire signals for prevailing tech merchandise. Knapp mentioned that Amazon noticed a few 13x spike in buyer experiences in comparison to 3 weeks previous.

A lady buying groceries on Amazon on her computer (Kurt “CyberGuy” Knutsson)
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What’s Amazon doing to conserve consumers guard?
It’s unclouded that many scammers are looking to goal Amazon consumers, so I sought after to grasp what the corporate is doing to conserve them guard. I requested Knapp a number of questions on how the e-tail gigantic is staying forward of the unedited on-line diversion scams, and you’ll be able to learn his responses underneath.
How is Amazon operating to shoot indisposed phishing internet sites and contact numbers worn in impersonation schemes?
“Our goal is to ensure that customers are protected when they shop on Amazon. That is why we are initiating the takedown of scammers with public-private partnerships to hold bad actors accountable. We have a team – including machine learning scientists and expert investigators – who protect our store and consumers from fraud and other forms of abuse.
“In 2023 lonely, we initiated takedowns of greater than 40,000 phishing internet sites and 10,000 telephone numbers being worn as a part of impersonation schemes. We will be able to shoot indisposed reported rip-off telephone numbers the similar life and phishing internet sites in simply a few hours. We additionally spouse with legislation enforcement around the globe to assure scammers are held responsible, together with having referred loads of wicked actors to government.”
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Can you explain how Amazon’s email verification technology helps identify phishing attempts?
“We’ve made it more difficult for wicked actors to impersonate Amazon communications via enforcing industry-leading gear, together with the adoption of a store e mail capacity to produce it more straightforward for purchasers to spot unique emails from Amazon and steer clear of phishing makes an attempt. Shoppers the use of Gmail, Yahoo, and alternative usual e mail suppliers can also be assured that after they obtain an @amazon.com e mail with the smile emblem of their inbox, that e mail is in point of fact from us.”
Can you explain Amazon’s A-to-z Guarantee and how it protects holiday shoppers?
“Greater than 60% of gross sales in Amazon’s pack are from separate dealers—maximum of that are mini and medium-sized companies—offering a gigantic choice of superb merchandise, aggressive costs, and comfort for shoppers. When consumers store within the Amazon pack, they may be able to achieve this with bliss of thoughts understanding that we rise at the back of the goods offered in our pack with the A-to-Z Guarantee.
“When a claim is filed, Amazon combines our advanced fraud and abuse detection systems with external, independent insurance specialists to analyze filings, take on the investigative work for our selling partners, present valid claims, and deny unsubstantiated, frivolous, or abusive claims. By doing this work on behalf of sellers, we save them from having to investigate these claims on their own. Innovating this process enables customers to shop confidently, which in turn drives selling partner success.
“Amazon’s coverage applies to bodily merchandise bought in our pack international, and within the not likely tournament that consumers revel in problems with well timed supply or the status in their acquire, whether or not bought from Amazon or one among our roughly two million promoting companions, Amazon will produce it proper by means of refunding or changing it. Whether or not all the way through the diversion buying groceries season, or anytime right through the hour, consumers can with a bit of luck store Amazon’s gigantic choice of superb merchandise with the A-to-z Commitment.”

Image of Amazon website (Kurt “CyberGuy” Knutsson)
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How can Amazon customers stay safe?
1. Watch out for red flags: Some telltale signs of an impersonation scam include requests for account or payment information and creating a false sense of urgency. Amazon will never ask for your password, payment or bank transfer through phone, email or any external website. Scammers might reference a purchase (real or fake), a giveaway, a prize or claim that “your account is locked,” urging you to click a link, make a payment or buy a gift card.
2. Verify the email: For any questions related to an order, always check your order history on Amazon.com or via the “Amazon Buying groceries” app. Only legitimate purchases will appear in your order history. If you are ever unsure about the legitimacy of an email, go to Amazon’s website or app to access the Message Center and review authentic communications.
In addition, you should always check the sender’s email address by hovering over the “From” name and verify it’s a genuine Amazon email, which will come from “@amazon.com.”
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An Amazon email (Kurt “CyberGuy” Knutsson)
3. Beware of phishing links: Avoid clicking on random links, especially in messages about shopping deals, order confirmations or account issues. Scammers often use fake links to mimic legitimate retailers and steal your information.
The best way to safeguard yourself from malicious links is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe.
4. Don’t fall for “too excellent to be true” offers: Scammers often lure victims with irresistible deals, such as huge discounts on popular products or “unique” offers. If an offer seems too good to be true, it probably is. These offers might be tied to fake websites or phishing attempts designed to steal your personal and financial details. Always double-check the legitimacy of any deal before making a purchase. If you’re unsure, visit the official Amazon site or app to search for the product and compare prices.
5. Use a personal data removal service: Scammers can obtain your information from various online sources, including data brokers, people search sites and public records. Using a data removal service can help reduce your digital footprint, making it harder for scammers to access your personal information. This proactive step can be crucial in preventing identity theft and minimizing the chances of falling victim to scams during the busy holiday season.
While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.
6. Report suspicious activity: If you encounter an impersonation scam, your best course of action is to report it to Amazon. Knapp says, “The extra shoppers record scams to us, the simpler our gear get at figuring out wicked actors in order that we will be able to shoot motion in opposition to them and give protection to shoppers. If shoppers suspect that they’ve encountered a rip-off, they may be able to record suspicious communications to us at amazon.com/ReportAScam, in order that we will be able to give protection to their accounts and refer wicked actors to legislation enforcement to assistance conserve shoppers guard.”
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Kurt’s key takeaway
Scammers will do their best to ruin your holiday season, but most of their tactics can be easily avoided with the right tools and a little common sense. Be cautious of unsolicited texts, emails or phone calls offering deals, discounts or asking for your personal information. If you’re shopping on Amazon, track everything through the Amazon app and reach out to their customer support for any concerns or questions.
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