Taylor Rapid ‘Eras’ tie-in guide is a spoil, promoting greater than 800,000 copies in first date


NEW YORK — Only one retail chain used to be enough quantity for Taylor Swift to have the top-selling guide utmost date and the most important opening date of 2024.

Consistent with Circana, Rapid’s “Eras Tour Book” offered 814,000 copies over the Thanksgiving vacay weekend. Circana tracks round 85% of the print marketplace, however the “Eras” numbers are extra exact: Rapid offered the guide solely thru Goal, which introduced the “Eras” tie-in on Dark Friday.

Gross sales soared at the same time as Rapid skipped Amazon.com and alternative outlets and as some fanatics complained on-line that the guide integrated typos and alternative mistakes. Representatives for Goal and Rapid didn’t instantly reply to requests Wednesday for remark.

As slow by way of Circana, which doesn’t come with audio and ebook gross sales, the one nonfiction guide to have a greater debut than “Eras” is the primary quantity of Barack Obama’s presidential memoirs. Obama’s “A Promised Land” offered simply over 816,000 copies in 2020, however, not like the Rapid guide, used to be to be had thru all primary shops.

Rapid has organized unique, non-traditional releases ahead of. For her “Eras” live performance movie, which got here out in 2023, she bypassed Hollywood studios and labored immediately with AMC Theatres and Cinemark Theatres. “Taylor Swift: The Eras Tour” has made greater than $200 million on the field place of business and stands because the best grossing live performance film in historical past.


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